|Dull and Monotonous - water runs down walls - rats
||Believe it or not children have this idea. It is an extreme but not uncommon response. Why? Because they see industry buildings that are run down when there are police chases through derelict factories in run down dockland areas of industrial estates on television and when they watch school programmes about the Victorians and the Industrial revolution.
|Great - industry is fun!
||Few children have this idea. Why? The media rarely portrays industry as an interesting and fun place to be.
|New, clean buildings
||Rarely do children offer this as a response, they don't usually recognise business parks with small or large manufacturing as industry.
|Dangerous places where you could get killed
||Most images of industry on television programmes, for example, news programmes rarely show the positive side of industry, usually only the news coverage is when there is an industrial accident or chemical spillage.
|Old buildings with smoke coming out
||Yes some children have this idea of industry. Why? Because they see industry buildings that are run down when there are police chases on television and when they watch school programmes about the Victorians and the Industrial revolution!
|Not good places to work
||Children have this image of industry, they listen to parents working in industry moaning at home (after all people rarely speak about what is good about their job, usually at home they let off steam and moan).
|Places where children have to work in dangerous conditions
||Children's programmes have a lot to answer for, if any are set in the Victorian era they are invariably set in grim industrial conditions with child labour and wicked employers. More recently there has been a lot of media coverage about child labour in developing countries.
|Where you have to wear overalls
||A common response, they relate it to where parents work and have to wear overalls.