Word association

Language is never neutral. Words always have associations, and may evoke a range of related thoughts, ideas or even emotions.

Members of the UK teaching profession are likely to have reactions when hearing OFSTED, SATs or 'New Initiative'.

Think about the word 'industry'. What associations does this have for you?

Jot down six words that occur to you when you think of the word industry.

See some words other people have offered



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